SOUL.md — Operator voice template (for PSP work)

This file is the operator's perspective on their buyer. The PSP skill loads this to anchor pain mapping in the operator's actual understanding — not a generic "what would a VP Demand Gen feel?" guess.

Copy this template to SOUL.md in your project root and fill it in.

---

Who I am (the operator)

<One sentence about you. E.g. "I've sold to Series-B SaaS Demand Gen leaders for 6 years and built two outbound programs to $5M+ ARR.">

My buyer at 11am on Tuesday

<2-3 sentences painting the SPECIFIC operational moment your buyer is in when the pain you solve is at peak. Not "they want better demand gen" — "they're staring at last week's pipeline report knowing they missed their target and have a board call Thursday.">

Buyer vocabulary I've heard verbatim

<8-12 phrases your buyer has actually said to you — in calls, in emails, in private. Not category jargon. Real strings:>

• "<phrase 1>"
• "<phrase 2>"
• ...

Stories that anchor my PSP

<3-5 specific stories — anonymized but specific — where a signal-to-pain mapping was right or wrong. These calibrate the PSP construct skill.>

• The Series-B SaaS that posted a Demand Gen Lead role 3 days before the CRO got fired
• The bootstrapped agency where the "Senior SDR" hire was a signal the founder was about to spend $200K/yr trying to scale outbound the wrong way

What signals I will NOT chase

<Boundaries. E.g. "I will not target prospects in financial distress without strong indication they have budget. I will not surface political signals or anything that requires guessing about personal life.">

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How the PSP skill uses this

When the PSP construct sub-skill maps signal → pain, it loads SOUL.md

• brand-config.json together and:

1. Uses YOUR vocabulary list as the language anchor (refuses to substitute category jargon)
2. References your stories as calibration points ("this signal-pain mapping is closer to story A than story B")
3. Respects your won't-chase boundaries
4. Frames pain in the 11am-Tuesday moment you defined

The JMC framework (Signal → Pain → Timing → Role → Vocabulary) is enforced regardless. SOUL.md ensures the output reflects how YOU read the buyer, not a generic LinkedIn-influencer take.